The exhibition The Public Private, on show at the Sheila C. Johnson Design Center in New York until April 17, explores the ways in which the boundaries between the public and the private have been redrawn in the age of social media and networked platforms of data aggregation. Our daily moves in physical and online spaces are open to various forms of tracking. The messages and images we casually distribute, and the likes and dislikes we share with friends and families, construct profiles that are accessible to corporations and subject to commercial and social datamining. The social media services we use commonly own the information we circulate through them. What was once considered personal and private has become increasingly public in a cultural shift entailing a reformulation of our identity.